ICP Validation Sprint

Most businesses define their ideal customer from instinct or their first few wins, then wonder why their pipeline is so uneven. This sprint puts your customer information through a five-part analysis: who your best customers really are compared with who you think they are, what predicts a win or a loss, and whether your assumptions hold up. You get a documented ideal customer profile and a lead scoring model your team can use on every new prospect straight away. It's a written diagnostic report, with no calls or meetings needed.

$650 | 3 business days | Written report by email

What you bring

One form, about 10 minutes, describing customers you already know well.

Who you think your ideal customer is today, and how sure you are
Three to five of your best customers, and what makes them good
Two or three that were a poor fit, and why they struggled
What you want checked, and what you'll change based on the answer

Optional, and the more you share, the sharper the analysis:

Patterns you've noticed in the deals you win and lose
A customer spreadsheet, if you have one handy (not required)

What you get back

Best and worst customers compared, with what sets them apart
What actually predicts whether a deal closes
Each of your assumptions tested: confirmed, partly confirmed or contradicted
A lead scoring model with weighted criteria and cut-off scores
A complete ideal customer profile your sales and marketing teams can share

How to order

Fill in the form below. Tell us about your business so the analysis fits your situation.
Complete payment. The payment button is just below the form. Secure checkout opens in a new tab.

Common questions

We think we know who our best customers are. Why check?

Most profiles are built on the first customers who said yes, not on which customers are most profitable, grow the most and refer the most. The sprint tests your assumptions against the evidence. If your profile is right, you'll know for sure; if it's off, you'll know before you spend on outbound or account-based marketing.

What customer information do we need?

Examples of your best and worst customers with basic details such as company size, industry and who made the decision, any context on wins and losses, and patterns you've already noticed. A simple list and your own observations are enough; you don't need a CRM export. The form walks you through it.

Our sales and marketing teams disagree about who to target. Will this help?

Yes. You get an ideal customer profile based on your own customer history that both teams can work from, rather than a negotiated compromise, plus a scoring model sales can apply to every prospect.

How is the lead scoring model delivered?

As a scoring framework with weighted criteria tied to your validated profile. It's designed to be used by hand when qualifying prospects, so you don't need any software to use it, and most teams can score their whole pipeline within a day.

Not the right fit? See all the diagnostic reports to find the one that answers your question.

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